What is hierarchical regression analysis? How does it differ in approach from standard multiple regression?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 09:53 AM

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What is hierarchical regression analysis? How does it differ in approach from standard multiple regression?

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Hierarchical regression involves adding sets of predictor variables ...View the full answer

Exploring Marketing Research

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