1. The viral and digital components of the global marketing campaign were planned as seeds for the...
Question:
1. The viral and digital components of the global marketing campaign were planned as “seeds” for the print and TV efforts. However, these components took on a life of their own. What does this say about the marketing communication demands for Levi 501® jeans?
2. What are your thoughts on the “boundary pushing” suggested by the viral and digital components?
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1 Levi marketing managers and ad agency executives carefully coordinated all promotional messages for the 501 campaign The role of the viral and digit...View the full answer
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