As an entrepreneur, you know you want to open a new grocery store, but you arent sure
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As an entrepreneur, you know you want to open a new grocery store, but you aren’t sure what kind of products you want to carry. Discuss the importance of national brands, store brands, and generic brands. Which brand or brands will your new story carry? Briefly explain your decision.
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A brand should be selected that has a positive connotation and that is recognizable and ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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