Assume you are the manager for a Hard Rock Caf. Your boss has asked you to evaluate

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Assume you are the manager for a Hard Rock Café. Your boss has asked you to evaluate how the company is using its Web site to gather customer data. Go to the Web site for the Hard Rock (www.hardrock.com) and provide a detailed critique on how the Web site is used for capturing customer data. Comment on the types of customer data that the Web site is designed to capture, and how that data would benefit your local Hard Rock operation?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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