Do a little research and find an example of a firm that attempted to sell a product

Question:

Do a little research and find an example of a firm that attempted to sell a product or set of products online and failed.

a. What do you believe are the key factors that led to the failure?

b. What could the firm have done differently to increase the chances for success?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 26, 2018 09:02 AM

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Do a little research and find an example of a firm that attempted to sell a product

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Step by Step Answer:

a b You can look in the business press online and find examples of ...View the full answer

Marketing Real People, Real Choices

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