Explain the types of competition marketers face: discretionary income competition, product competition, and brand competition.
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Explain the types of competition marketers face: discretionary income competition, product competition, and brand competition.
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Discretionary income competition is the amount of money people have left after paying ...View the full answer
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Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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