Form a team and identify several local businesses that would benefit from a CRM strategy. Select one

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Form a team and identify several local businesses that would benefit from a CRM strategy. Select one business and outline a plan on how that business would implement a CRM strategy. You may want to visit the company and interview managers about their current initiatives. When you have completed your CRM plan, share it with the class – and the company?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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