Has Dove begun to Re-touch the Real? 1. Is it Unilevers job to promote self-esteem among women,
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Has Dove begun to Re-touch the Real?
1. Is it Unilever’s job to promote self-esteem among women, or is it the company’s role to get the Dove brand into the hands of consumers?
2. What are examples from other companies in which social issues are linked to the company or the company’s brands?
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1 If one examines Unilever from a societal marketing orientation it is fair to say that the company exists to not only satisfy customer wants and need...View the full answer
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