How would data be collected for each element, and how might management at JC Penney utilize that
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How would data be collected for each element, and how might management at JC Penney utilize that data to provide loyal customers with a very strong relationship with the firm?
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Share of customer In addition to its own purchase data for each customer JC Penny would need to surv...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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