In evaluating marketing actions, what are the two dimensions on which they should be evaluated?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 17, 2024 02:00 AM

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In evaluating marketing actions, what are the two dimensions on which they should be evaluated?

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There are two aspects marketers use to evaluate the results of marketing actions 1 Evaluate ...View the full answer

Marketing

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