Refer to Figure 16 8 and review the position of DSW (Designer Shoe Warehouse) on the retail
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Refer to Figure 16 –8 and review the position of DSW (Designer Shoe Warehouse) on the retail positioning matrix. What strategies should DSW follow to move itself into the same position as Tiffany & Co.?
Fig 16-8
Transcribed Image Text:
Broad Breadth of product line Narrow Walmart bloomingdale's Low Walmart DSWSHOES DSW shoes 46 Value added Bloomingdale's TIFFANY &CO. Tiffany & Co. High
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