Value creation is the central activity of marketing. Which is not a benefit to the frim from
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Value creation is the central activity of marketing. Which is not a benefit to the frim from engaging in value creation and the ongoing process of identifying value-adding options for consumers?
a. The firm is able to satisfy consumers’ needs.
b. The firm is able to expand.
c. The firm is able to build brand loyalty.
d. The firm is able to sell fewer products.
e. All of these ae benefits to the firm.
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