What do marketers mean when they refer to technological and sociocultural environments? Why do they need to
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What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace? What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?
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The technological environment provides firms with competitive advantages The technological environme...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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