What is a strategic business unit (SBU)? How does strategic planning differ at the corporate and the
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What is a strategic business unit (SBU)? How does strategic planning differ at the corporate and the SBU levels?
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Many firms realize that relying on only one product can be risky so they have ...View the full answer
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Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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