What is promotion? What is integrated marketing communication? What are multichannel promotional strategies?
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What is promotion? What is integrated marketing communication? What are multichannel promotional strategies?
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Promotion is the coordination of marketing communication efforts to influence attitudes or behavior This function is the last of the famous four Ps of ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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