You are part of an up-and-coming coffeehouse chain in the United States, and you know that you
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You are part of an up-and-coming coffeehouse chain in the United States, and you know that you need to participate in competitive intelligence activities to learn more about your competitors. Using the Internet, collect at least five distinct pieces of information about either Starbucks or Dunkin’ Donuts that will enable you to improve your marketing strategy.
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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