Devise a simple coding system to do a content analysis of print advertisements in popular magazines. Begin
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Devise a simple coding system to do a content analysis of print advertisements in popular magazines. Begin by examining the ads to choose the content dimensions you wish to use (e.g., gender). Apply the system to an issue of a magazine and describe your findings.
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Related Book For
Methods in Behavioral Research
ISBN: 978-0078035159
11th Edition
Authors: Paul C. Cozby, Scott C. Bates
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