Before the existence of food-delivery companies UberEats, Grubhub, DoorDash, and Postmates, many students who attended college in small towns faced a pizza dilemma.

While up late studying, hungry students had limited food options: in most locations there was only one late night food delivery option, usually pizza. Analyze the short-run and long-run effect of entrance of food-delivery companies in the market for late night delivery in small college towns.