Robert Crandell, former CEO of American Airlines, phoned the former Braniff Airways CEO and said, Raise your
Question:
Robert Crandell, former CEO of American Airlines, phoned the former Braniff Airways CEO and said, “Raise your fares 20 percent and I’ll raise mine the next morning.”
a. Why would he do this?
b. If you were the Braniff Airways CEO, would you have gone along?
c. Why should Crandell not have done this?
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