If it cost Amazon.com $10 million to set up a database of potential customers and $100,000 each
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If it cost Amazon.com $10 million to set up a database of potential customers and $100,000 each time it e-mailed them an advertising message, what would be the average total cost of sen d ing out 10 e-mails? What would be the average total cost of sending out 100 e-mails?
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