Why do Starbucks customers at busy downtown locations in major cities pay more for a cup of

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Why do Starbucks customers at busy downtown locations in major cities pay more for a cup of coffee than they would at less busy locations?

a) Starbucks coffee is better than that of any other company.

b) They are willing to pay more for the convenience of Starbucks’ location.

c) Starbucks must pay more rent than stores located in less expensive neighborhoods.

d) The lines are always shorter at Starbucks because of their higher prices.

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Related Book For  answer-question

Microeconomics

ISBN: 9780077641542

11th Edition

Authors: Stephen Slavin

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