Read Nonprofit Collaboration with Luxury Brands: Positive and Negative Effects for Cause-Related Marketing written by Boenigk and
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Read “Nonprofit Collaboration with Luxury Brands: Positive and Negative Effects for Cause-Related Marketing” written by Boenigk and Schuchardt. Did the authors’ find the use of luxury brand partners to be beneficial for nonprofit organizations?
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The authors research indicated that luxur...View the full answer
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Related Book For 
Nonprofit Management Principles and Practice
ISBN: 978-1483375991
4th edition
Authors: Michael J. Worth
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