Estimate the value of a loyal customer of a loyal Volvo automobile owner? Assume the contribution margin
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Estimate the value of a loyal customer of a loyal Volvo automobile owner? Assume the contribution margin is 0.32, the purchase price is $70,000, the repurchase frequency is every four years, and the customer defection rate is 30 percent.
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Related Book For
Operations And Supply Chain Management
ISBN: 9780357131695
2nd Edition
Authors: David A. Collier, James R. Evans
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