How would you rank McDonalds competitive priorities in Exhibit 3.6? EXHIBIT 3.6 Applying the Hill's Strategy Development

How would you rank McDonald’s competitive priorities in Exhibit 3.6?

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EXHIBIT 3.6 Applying the Hill's Strategy Development Framework to McDonald's How Do Goods and Services Qualify and Marketing Strategy Win Orders in the Examples Marketplace? Corporate Objective Examples Profitable Growth Operational Excellence Add worldwide 1,000 McDonald's restaurants using company-owned and franchised stores Ideal store location, best training and employee well-being programs Competitive priorities tie the corporate and marketing strategies to the operational strategy • #1 Low prices #2 Quick service (delivery speed) • #3 High service quality Operations Strategy Operating Design Choice Examples • Flow shop process design • • Standardized store design Equipment design Job design Order-taking process Capacity and facility size, location, and clusters Global value chain coordination Suppliers Resource scheduling Inventory placement and control Distribution centers • Standardized operational and job procedures Infrastructure Examples • Hiring process and criteria • First job training • Recognition and rewards Training for the unexpected Keeping it simple Manager trainee program Coaching and counseling Teamwork • E-mail capabilities Operating plans and control system(s) • Shift management Supplier relations and negotiation Equipment maintenance Online network capability • Distribution centers