The StarTrack Coffee Company has identified four possible high pedestrian traffic areas (resulting from nearby stores, hotels,

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The StarTrack Coffee Company has identified four possible high pedestrian traffic areas (resulting from nearby stores, hotels, and work places) in the city within a half-mile area it wants to open a new retail store in. The company has taken surveys to measure the volume of daily pedestrian traffic at each location area, which is shown in the table below together with the grid coordinates of each location within the area. The location coordinates shown (in yards) are not possible sites for the new store; what the company wants to determine are the best possible location coordinates according to distance and pedestrian traffic and then use this information to search for the nearest available property it can lease or buy for the store.

COORDINATES CITY LOCATION DAILY FOOT AREA TRAFFIC х y A 200 250 10,400 15,200 B 600 1,500 1,400 1,250 9,300 D 1,600 725


Determine the best possible site location for the company to search in using the center-of-gravity technique.

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Operations and Supply Chain Management

ISBN: 978-1119444404

9th edition

Authors: Roberta S. Russell, Bernard W. Taylor

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