Which of the following does not support the retail layout objective of maximizing customer exposure to products?

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Which of the following does not support the retail layout objective of maximizing customer exposure to products?
a) Locate high-draw items around the periphery of the store.
b) Use prominent locations for high-impulse and high margin items.
c) Maximize exposure to expensive items.
d) Use end-aisle locations.
e) Convey the store’s mission with the careful positioning of the lead-off department.

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Operations Management Sustainability And Supply Chain Management

ISBN: 234357

12th Edition

Authors: CHUCK MUNSON & AMIT SACHAN AND . JAY HEIZER , BARRY RENDER

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