A car manufacturer has designed a special edition version of its popular two-door coupe. This special edition
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A car manufacturer has designed a “special edition” version of its popular two-door coupe. This special edition has increased horsepower compared to the standard model and a sports suspension. Which dimension of the customer utility function is particularly emphasized with the special edition coupe?
a. Performance
b. Fit
c. Price
d. Timing
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Related Book For
Operations Management
ISBN: 9781260547610
2nd International Edition
Authors: Gerard Cachon, Christian Terwiesch
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