Kalamia Company tries to forecast the value of its business based on money spent on advertising. The
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Kalamia Company tries to forecast the value of its business based on money spent on advertising. The company has been tracking the relationship between sales and money spent on advertising, summarized in the table below (all numbers expressed in thousands of euro).
Use linear regression analysis to find out the value sales for next year if the company decides to budget €150,000 in advertising expenses.
Transcribed Image Text:
SALES ADVERTISING SALES ADVERTISING Y 42 6 35 4 5 1 2 X 750 150 701 41 97 167 110 254 51 90 Y 9 2 6 25 14 2 17 7 13 32 X 191 92 142 377 197 63 265 92 232 548 1 3 8 00
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Operations Management Sustainability And Supply Chain Management
ISBN: 9780135173626
13th Edition
Authors: Jay Heizer, Barry Render, Chuck Munson
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