Mark Cotteleer owns a company that manufactures canoes. Actual demand for Mark's canoes during each season in

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Mark Cotteleer owns a company that manufactures canoes. Actual demand for Mark's canoes during each season in 2012 through 2015 was as follows: 

Year 2012 1400 2013 1200 2014 1000 2015 Season Winter 900 1500 Spring 1500 1400 1600 2000 Summer 1900 1000 600 2100 750


Mark has forecasted that annual demand for his canoes in 2017 will equal 5600 canoes. Based on this data and the multiplicative seasonal model, what will the demand level be for Mark's canoes in the spring of 2017?

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Operations Management Sustainability and Supply Chain Management

ISBN: 978-0133764345

2nd Canadian edition

Authors: Jay Heizer, Barry Render, Paul Griffin

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