You have just been put in charge of a golf equipment store in the western New York
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You have just been put in charge of a golf equipment store in the western New York region and are interested in employing some “demand influencing options” for boosting sales. Please give examples of how you would employ different options (e.g., price, advertising and promotions, etc.) for improving demand.
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The golf store can advertise in various media run discounts or offer coupons provide lesson...View the full answer
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Related Book For
Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
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