1. Using the various personality characteristics discussed in this chapter, how would you describe Sir Richard Branson’s personality?
2. What perceptions have you formed of Richard Branson? How do you think your perceptions are affected by characteristics of you as the perceiver and Branson as the perceptual target? To what extent have the barriers to social perception influenced your view of Branson?
3. How do attributions factor into understanding the background of Branson’s entrepreneurial development?