Back in 1997, arch-rivals Microsoft and Apple entered into a five-year strategic alliance to develop Mackintosh-compatible versions
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Back in 1997, arch-rivals Microsoft and Apple entered into a five-year strategic alliance to develop Mackintosh-compatible versions of Microsoft® Office 98, Internet Explorer 4, and Java technologies. The latest edition of Office for Mac was recently released. What benefits do you think each of these long-time competitors saw for themselves in this alliance?
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Benefits for Microsoft Increased market share By developing Mac versions of its popular Office suite Microsoft was able to reach a new audience and in...View the full answer
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Related Book For 
Organizational Behavior
ISBN: 978-0273774815
8th Edition
Authors: Andrzej A. Huczynski, David A. Buchanan
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