This chapter reported Warner and Witzels (2004) view that every organization possessed a mixture of virtual and

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This chapter reported Warner and Witzel’s (2004) view that every organization possessed a mixture of virtual and tangible elements. They identified six dimensions along which organizations can choose to organize their activities on a virtual or a tangible basis: 

• Nature of product 

• Nature of working 

• Relationship with suppliers 

• Relationship with customers 

• Relationship between firm’s elements 

• Relationship between managers and employees 

Review the discussion on virtuality and organizations in this chapter. Through personal contact, gain access to two different organizations. Using the six dimensions above as a basis for discussion, interview a manager from each organization to determine its virtual/tangible elements balance. (1) Write a report on the strengths and weaknesses of the balance based on your interview findings. (2) What effects does the balance have on employees’ working patterns? (3) Identify where your findings are consistent with, and where they contradict the textbook account of strengths and weaknesses of virtual forms of organization.

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Organizational Behavior

ISBN: 978-0273774815

8th Edition

Authors: Andrzej A. Huczynski, David A. Buchanan

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