Suppose that General Flakes decides that it shouldnt place any more than 10 ads on any given
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Suppose that General Flakes decides that it shouldn’t place any more than 10 ads on any given show. Modify the (original) advertising model appropriately to incorporate this constraint, and then reoptimize (with integer constraints on the numbers of ads). Finally, run Solver-Table to see how sensitive the optimal solution is to the maximum number of ads per show allowed. You can decide on a reasonable range for the sensitivity analysis.
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Model Advertising model Inputs Exposures to various groups per ad Revenge Sunday Night Football The ...View the full answer
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Related Book For 
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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