Suppose there are three objectives, not just two: the total advertising cost, the total number of excess
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Suppose there are three objectives, not just two: the total advertising cost, the total number of excess exposures to men, and the total number of excess exposures to women. Continuing the approach suggested in the previous problem, how might you proceed? Take it as far as you can, including a sensitivity analysis and a trade-off curve.
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Model Threeobjective advertising model Inputs Exposures to various groups per ad Revenge Sunday Night Football The Simpsons SportsCenter Homeland Rach...View the full answer
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Related Book For 
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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