Explain the extent to which a clear business mission statement is a help to marketing planners.
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Explain the extent to which a clear business mission statement is a help to marketing planners.
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A clear business mission statement can significantly assist marketing planners in many ways 1 Direction and Purpose Firstly a mission statement provid...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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