Explain the importance of guanxi when seeking to enter Chinese markets.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:07 AM

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Explain the importance of guanxi when seeking to enter Chinese markets.

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Guanxi is a Chinese term that refers to the network of relationships and connections among individuals or institutions which has a significant influen...View the full answer

Principles And Practice Of Marketing

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