Think of a situation when you experienced a dramatic change in your life. Using Figure 21.3 for

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Think of a situation when you experienced a dramatic change in your life. Using Figure 21.3 for guidance, recall your feelings over time. How closely did your experiences match the stages in the figure? How did your feelings at each stage (e.g. denial and frustration) manifest themselves? 

Figure 21.3

Shock Denial Frustration Depression Experimentation Time Decision Integration

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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