Think of an unsatisfied need you feel could be solved by the introduction of a new product.
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Think of an unsatisfied need you feel could be solved by the introduction of a new product. How would you set about testing your idea to examine its commercial potential?
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The process of validating a new product idea to examine its commercial potential involves several important steps which can be generalized as follows ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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