To what extent is the marketing of services the same as the marketing of physical goods? Discuss.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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To what extent is the marketing of services the same as the marketing of physical goods? Discuss.

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Marketing regardless of whether it is for services or physical goods essentially focuses on the same main objectives creating value for customers and ...View the full answer

Principles And Practice Of Marketing

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