Why would it be wrong to measure the sales effect of a promotion only during the promotional

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Why would it be wrong to measure the sales effect of a promotion only during the promotional period? What are the likely long-term effects of a promotion?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:08 AM

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Why would it be wrong to measure the sales effect of a promotion only during the promotional

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Using only data from the promotional period to gauge the success of a promotion can provide a skewed view of its true impact Heres why 1 Pre and postp...View the full answer

Principles And Practice Of Marketing

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