Do research to learn more about the American Consumer Satisfaction Index methodology developed by the University of
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Do research to learn more about the American Consumer Satisfaction Index methodology developed by the University of Michigan. Prepare a brief slide presentation about the methodology and how it was used to rate B2C Web sites. Using this information, develop one final slide providing at least five recommendations for someone developing a B2C Web site.
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Related Book For
Principles of Information Systems
ISBN: 978-1305971776
13th edition
Authors: Ralph Stair, George Reynolds
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