Do research to learn more about the American Consumer Satisfaction Index methodology developed by the University of

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Do research to learn more about the American Consumer Satisfaction Index methodology developed by the University of Michigan. Prepare a brief slide presentation about the methodology and how it was used to rate B2C Web sites. Using this information, develop one final slide providing at least five recommendations for someone developing a B2C Web site.

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Principles of Information Systems

ISBN: 978-1305971776

13th edition

Authors: Ralph Stair, George Reynolds

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