Steve Jobs was a strong, charismatic leader who cofounded Apple and is accredited with much of the

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Steve Jobs was a strong, charismatic leader who cofounded Apple and is accredited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership style of the two CEOs. (You may wish to view the 2013 movie Jobs, which portrays the story of Steve Jobs’ ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?

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Principles of Information Systems

ISBN: 978-1305971776

13th edition

Authors: Ralph Stair, George Reynolds

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