What responsibility (if any) do firms have to inform the public when data is collected or tracking

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What responsibility (if any) do firms have to inform the public when data is collected or tracking features and certain device access are used? What challenges do firms face when they fully disclose access and service or app behavior? Imagine yourself in the role as a manager:

Do you feel there are ways to most fairly convey the benefits in a way that would gain opt in regarding data tracking or other sensitive access? How could you convey benefits in a way that both helps the consumer make an informed choice, but also persuades them that you will use access responsibly and to their benefit?

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