Look at the following and comment on whether the points mentioned would increase the likelihood of entry

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Look at the following and comment on whether the points mentioned would increase the likelihood of entry and exit to and from an industry:

a. A firm holds a patent relating to a key component of the manufacturing process in an industry.

b. An industry in which the market for leasing capital equipment over relatively short periods of time is strong and vibrant.

c. Incumbent firms in the industry spend large amounts of money on extensive and consistent advertising campaigns and brand promotion.

d. Some firms in the industry can exploit economies of scope.

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Economics

ISBN: 9781473768543

5th Edition

Authors: Gregory Mankiw, Mark P. Taylor

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