Which broad category of BI/analytics might Walmart employ to analyze the flow of shoppers through its stores?

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Which broad category of BI/analytics might Walmart employ to analyze the flow of shoppers through its stores? What might be the purpose of such an analysis? What broad category of BI/ analytics might Walmart use to analyze consumer comments and questions & comments to capture and quantify customer sentiment data?

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Principles Of Information Systems

ISBN: 9780357112410

14th Edition

Authors: Ralph Stair, George Reynolds

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