Assume that you have been hired by a local small-business consulting firm. You have been asked by your boss to review a proposal from a client who is considering opening a new Pilates and yoga studio in a trendy part of town. Because you know SWOT analysis, you have been asked to group the following attributes about the proposed business into a SWOT analysis:
a. The proposed location is on the same street corner as the main subway line station and three blocks from a ferry terminal that commuters use go to work.
b. The proposed location has a vestibule and a new HVAC system.
c. The street that the location is situated on has many small shops, restaurants, and bars and is a popular gathering place.
d. There are many historic structures that are in need of updates, but some owners are reluctant to invest in these aging structures.
e. The area has become gentrified over the past decade, and there is more disposable income than in the past.
f. In addition to the young professionals, a large number of 55 and over retirees who are now empty nesters have been moving into the neighborhood.
g. With the young professionals and empty nesters, this area has one of the lowest birth rates in the nation.
h. The two-year lease is affordable for the business plan, but there is no guarantee of renewal after the term.
i. There is a rumor of a spin studio opening two blocks away.
j. The building has been updated with ramps and restrooms to accommodate disabled patrons.
k. The local paper has interviewed the client and will be running a "Pilates Craze" feature in the upcoming weekend newspaper.