After it admitted that it had rigged its diesel engine cars to cheat on emissions tests, Volkswagen
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After it admitted that it had rigged its diesel engine cars to cheat on emissions tests, Volkswagen agreed to pay $4 billion in fines, buy back 600,000 diesel vehicles from American consumers, and settle a class action suit for $25 billion. How does the past scandal affect Volkswagen’s ability to market its present-generation diesel engines based on its pollutant emissions? What strategy should it use?
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