Amazon and Best Buy form a horizontal marketing system to sell Amazon smarthome devices, as discussed in

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Amazon and Best Buy form a horizontal marketing system to sell Amazon smarthome devices, as discussed in the chapter. What might their relationship look like if they formed a conventional distribution channel instead?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:32 AM

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Amazon and Best Buy form a horizontal marketing system to sell Amazon smarthome devices, as discussed in

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Principles Of Marketing

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