Cameo offers a platform for consumers and businesses to hire celebrities to create short, personalized videos. Last year, the platform facilitated 1.3 million transactions and signed on 10,000 celebrities, including athletes, musicians, actors, and media personalities, which brought its total talent pool to more than 40,000 celebrities. People have used Cameo to give employees pep talks, send birthday wishes, feel connected with stars, and even ask for a divorce. As a result of the platform’s popularity, it earned a $1 billion valuation in a recent round of venture funding. However, a recent content analysis by Quartz indicates a wide disparity between the compensation of the 20 highest-paid male and female celebrities. Celebrities set their own rates, but Cameo gains more revenue from celebrities who charge a greater amount. Thus, Cameo has an incentive to feature male celebrities. Is Cameo’s platform helping normalize and reinforce the gender pay gap?

Does Cameo have a responsibility to audit the celebrity rates and set policies that help minimize disparities between genders? Defend your position.